Milk-labeling rule upsets Organic Trade Assoc.

Two trade groups have filed lawsuits challenging a new Ohio rule on milk labels. Apparently the Organic Trade Association says the changes violate free speech because the law requires milk labels that advertise the cows were not treated with bovine growth hormone must have a disclaimer saying the government has not found a difference in the milk that contains the hormone.

Read the article here: Milk-labeling rule brings lawsuits

This is a setback for those who are trying to convince consumers to be more concerned about where their food comes from. It boils down to cost really. If the average consumer is weighing the difference between the more expensive organic milk versus store milk on sale and they see the label saying the government says there's no difference I'm afraid price will win out.

I find the wording of the label convenient: there's no difference in the milk. But it doesn't say there is no difference in how the milk may affect the consumer. Nice one lawyers.

What do you guys think? Will the label discourage some consumers or is the "trust your government's oversight" argument losing it's authority?

two headed cow image courtesy of Barcroft Media

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